Opening Remarks In modern rapidly changing business world, staying ahead of the rivals is crucial. Competitive analysis has traditionally been a key approach for gaining a market edge, but the emergence of Artificial Intelligence (AI) has revolutionized this field. AI-powered tools are transforming how businesses gather, analyze, and utilize data

Introduction In modern fast-paced business world, maintaining an edge of the rivals is crucial. Market research has always been a core approach for gaining a competitive advantage, but the emergence of AI technology has revolutionized this process. Tools driven by AI are transforming how businesses collect, analyze, and act upon data about their c

Introduction Social media marketing is evolving dramatically in the last few years, driven by shifts in technology, consumer actions, and business needs. A major transformation in the advertising sphere has been the emergence of AI technologies. AI’s potential to revolutionize social media marketing has captured the attention of organizations and